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Why You Can't Find Ruji Naturals Products Right Now – And What We're Doing About It

August 05, 2024

At Ruji Naturals, we take immense pride in delivering high-quality, natural supplements that contribute to the well-being of your furry companions. Our commitment to providing only the best for pets is at the core of what we do. However, we understand and deeply regret the inconvenience caused by the recent stock shortage of our products. This situation has arisen due to unforeseen supply chain disruptions and an unexpected surge in demand, which has made it challenging for us to keep our shelves stocked.


We believe in maintaining transparency and keeping our valued customers informed about the challenges we face and the steps we are taking to resolve them. This article will discuss the primary reasons behind the stock shortage. We will also outline our comprehensive plan to address the situation. So, please read on and find out more about the stock shortage of Ruji Naturals products.

Unexpected Surge in Demand

One of the main reasons for the stock shortage we’re currently facing is the unexpected surge in demand for our products. Recently, we launched a series of innovative and successful marketing campaigns aimed at highlighting the many benefits of our supplements.

Our marketing efforts highlighted the unique benefits of our products, such as the Ruji Naturals HIP + JOINT Superfood Supplement Chews and 6 X 1 Multivitamin Superfood Supplement Chews. The campaigns emphasized our commitment to using human-grade organic ingredients and the advantages of natural supplements for joint and bone health in dogs​​​​.

This struck a chord with pet owners, creating an unexpected surge in demand! Heartwarming reviews and testimonials from happy customers whose pets experienced remarkable health improvements only added to the excitement, as more and more people eagerly sought to offer those same incredible benefits to their furry companions.

While this surge in demand shows just how effective and popular our supplements are, it has led to a rapid depletion of our stock, which is outpacing our supply capabilities. As we work hard to meet the needs of our growing customer base, we’re actively exploring ways to enhance our production and distribution processes to keep up with this exciting demand.

Delays in Raw Ingredient Sourcing

A key factor behind the ongoing stock shortage is the delay in sourcing high- quality raw materials. Ruji Naturals is passionate about using only the finest human-grade organic ingredients, carefully selected from trusted international suppliers who share our commitment to sustainability and quality. This dedication isn’t just part of our brand. It’s a core value that shapes every decision we make.

The global supply chain disruptions, fueled by geopolitical tensions, trade
restrictions, and natural disasters, have significantly complicated the
procurement of essential materials for businesses worldwide. These factors
have created a domino effect, leading to substantial interruptions in the flow of
goods and services.


Our suppliers have encountered unprecedented challenges, ranging from production halts to transportation bottlenecks, resulting in extended lead times and occasional critical shortages of the ingredients essential to our products. These disruptions have directly impacted our manufacturing process, causing reduced production volumes and delays in restocking the beloved items our customers eagerly await.

The impact of supply chain issues goes beyond product availability; it also
influences our planning, forecasting, and overall business strategy. In response, we are building stronger relationships with our suppliers, looking into alternative sourcing options, and sometimes investing in local production to tackle these challenges directly.

We're working closely with our suppliers to tackle these challenges and ensure we keep delivering the high-quality products you expect and deserve. Our team is committed to being open and transparent during this process, and we really appreciate your patience and understanding as we navigate these complexities together.

Inflation and Increased Production Costs

Inflation is playing a major role in the shortage we're currently facing. As the costs of raw materials and production skyrocket, it directly impacts our ability to maintain the production levels our loyal customers have come to trust. At Ruji Naturals, we understand how crucial consistency in quality is, and we're committed to upholding the high standards you've come to expect from us, even during these tough times.

Ingredients like turmeric, moringa, glucosamine, and other organic components have spiked significantly due to inflation and ongoing supply chain disruptions. This situation is further complicated by geopolitical tensions and climate-related challenges that have strained the availability of these essential resources. Additionally, rising transportation and labor costs have intensified the challenges we face, driving up production expenses across the board.

We're working on strategies to manage rising costs and looking into alternative solutions to lessen their impact. We truly believe in being transparent with you, our valued customers, and want to assure you that we're hard at work navigating these challenges while keeping the quality you love from Ruji Naturals.

Our Plan to Address the Situation

We want to assure our customers that we are taking proactive steps to address the stock shortage and prevent similar issues in the future. Our plan includes negotiating with our production partners, exploring alternative sourcing options, and implementing strategies to manage customer demand more effectively.

Negotiations with Production Partners

We are currently in discussions with our production partners to negotiate new contracts that address the rising costs we are facing while maintaining the quality of our products. These negotiations go beyond just adjusting costs; they also aim to improve collaboration and communication with our partners to stabilize our supply chain.

By finalizing these contracts, we hope to ensure a steady supply of raw materials, which is essential for increasing production and meeting our customers' growing demand. Our goal is to uphold the high standards our brand is known for while managing these challenges.

Exploring Alternative Sourcing Options

To reduce the risks from supply chain disruptions, we are looking for alternative sources for our raw materials. This means reaching out to new suppliers and assessing them on their ability to provide the high-quality, organic ingredients our customers expect.


Our goal is to find a variety of suppliers while ensuring they align with our commitment to sustainability and ethical sourcing. This strategy will help us secure a steady supply of raw materials and lessen our reliance on any one source, ultimately making our supply chain more resilient. This process is a bit tricky as we find out more about the unethical processing methods and questionable ingredients used by some suppliers, we’re more determined to examine every ingredient source to make sure they align with Ruji Naturals’ values and our customers' expectations. We're dedicated to doing the extra work and taking the time necessary to find reliable sources that meet our high standards.

Customer Waitlist and Pre-order Plan

To effectively manage the current high demand for our products, we are creating a waitlist for our customers and considering implementing a pre-order plan. This proactive approach will allow us to better gauge demand trends and plan our production accordingly, ensuring we can meet our customers' needs more efficiently. Customers who sign up for the waitlist will be given priority once the products are back in stock, which means our loyal customers will receive their much-needed supplements as soon as possible.

Additionally, we are working on enhancing our communication strategy to keep these customers informed about their place on the waitlist and expected timelines for delivery.

Restock Timeline

We're excited to let you know that we expect to restock our products in about 2-3 weeks! We're dedicated to keeping you in the loop during this time. You'll receive regular updates on our progress with negotiations and sourcing, along with any timeline changes. We believe in transparency and want you to feel confident and well-informed about your purchases and product availability. Thanks for your patience!

Apology to Our Valued Customers

We sincerely apologize for the inconvenience caused by the temporary shortage of our Ruji products. We understand how vital these supplements are for your pup's health and wellness journey, as they play a crucial role in supporting your beloved pet's overall well-being. We deeply regret any disruption this may have caused in your routine, especially if you rely on our products for your dog's daily nutritional needs.

Please know that we are working tirelessly to address the situation, investigating the root causes of the shortage, and implementing measures to ensure a swift resolution. Our team is committed to restoring the availability of Ruji products as quickly as possible. Thank you for your understanding and continued support during this challenging time; it truly means a lot to us. We appreciate your patience as we navigate through these circumstances and look forward to serving you better in the near future.

We wholeheartedly encourage our valued customers to reach out with any questions or concerns they may have. We want to assure you that our commitment to keeping you informed is unwavering. To enhance communication, we will be posting regular updates on the progress of our restocking efforts. These updates will include details about any changes to the expected timeline, as well as additional solutions we may implement to better serve you and your beloved pets.

By taking these proactive steps, we aim not only to maintain the trust and loyalty of our customers but also to strengthen our relationship with you. It is our goal to ensure that Ruji Naturals remains your go-to source for premium-quality, human grade, organic natural supplements that cater to the health and happiness of your furry companions. We genuinely appreciate your patience and continued support during this time.

Together, we will navigate these challenges and emerge stronger, fully prepared to provide the very best for your pets and to meet all their needs. Thank you for being a part of our community; we look forward to serving you and your pets for years to come.

Warm regards,
The Ruji Team