RUJI Naturals is revolutionizing the pet industry by focusing on whats important using all organic and natural products with superfood ingredients to improve pet industry standards. Approximately 6.5 million animals (cats,dogs) enter animal shelters in the U.S. Many of these shelters are unable to support the amount of strays continuously pouring in. As Dog parents and as a company we feel like it is only right to giveback, therefore we have decided to donate .50 cents per product sold to the rescue of our customers choosing. The RUJI team is focused on addressing several pet wellness issues by partnering with local animal shelters in Miami-Dade County(but not limited too, always looking to find ways to help more whether its nationally or international) to create awareness on these serious topics through opportunities like adoption programs, Educating pet owners, or allocating a percentage of product sales to shelters and organizations working to improve the quality of life for our furry friends.